GARYLINE is a primary recycling and promotional products manufacturer based out of New York City. Family owned and operated since 1953, a re-brand was in order. A custom word mark and logo was created to achieve a modern, conscious, and colorful feel along with the use of a gradient grid and unique typographic element. This logo and visual motif will carry through from all printed materials, website design, and branded correspondence.
As the in-house graphic designer for marketing materials, I felt an obligation to update and elevate the brand, giving it the strength to carry the company through the next 50 years.